Rambo Designs, LLC

Although each website is customized based on specific business needs, there is a basic order of events that takes place in the process.  Our goal is to meet your website needs from start-to-finish, so here's an overview of what you can expect:

Initial meeting to gather information ... 

• What does your business do?
• What are your goals and how will a website fit into your overall marketing plan?
• Who is your target audience and what are their needs?
• What domain name will you use?
• How many employees do you have and will each of them need an e-mail address?

• Register domain name, setup hosting and e-mail accounts.
• Start gathering existing text, logos, photos, brochures, graphics, etc., then determine additional needs.
  
• Determine a color scheme, theme or general look/feel for your site
• Develop a site map & determine how/where the individual components will fit into it.
• Determine important key words for your business and industry to incorporate into the copy.

• Create several design samples for you to choose from.

• Combine all the above into an actual, functional site beginning with the Home page.
• Add page titles, descriptions and ensure content is key word rich.
• Make sure HTML code is clean.
  

• Test functionality of site in common web browsers. 
  
• Once site has final approval, publish to Internet.
• Once published, a final test will be performed to ensure each page, link and file is functioning properly.

• Keep content updated and relevant
• Promote your website online AND offline
• Provide features that keep customers coming back
• Be the authority in your industry
  
• Take ownership, get staff buy-in
  
• Use tracking & analytics tools

• Design with humans and electronic "spiders" in mind. 
  
• Use a strong URL, page title, page description, heading and key word rich content on each page.
• Keep content fresh.
• Get other sources to link to you.
• Add ALT tags to images.
  
• Use keywords in anchor text.
• Have a text-based site map and easy navigation.
• Keep content simple and focused.
• Do not overuse key words.
• Update regularly.